After witnessing 50 percent growth in content consumption, Airtel is expected to add more channels on its Xstream platform. Currently, Airtel is offering 350+ channels, and now it plans to add more live Channels in the coming days.
For the unaware, OTT players are not offering live channels. But, Airtel bringing this facility on its platform all you have to buy a set-top box, or you have to buy prepaid and postpaid plans. In addition, you’ll get this benefit with the Airtel Xstream Fibre
Airtel is likely to add 73 channels to its platform. The channel list includes ETV, Colors HBO, WB, CNBC, News18, CNN, Pogo, Cartoon Network, and many more, reports Telecomtalk. This seems a really good attempt by the firm to attract more users on its platform without paying extra. In addition, you’ll get this benefit in several languages. Notably, Airtel also allows you to change the languages. Apart from that, the Airtel enables you to pause the live channels, which is again a unique step, and it claims that users will not face any buffering issue.
per user (ARPU) in the coming days. The company has recently managed to get Rs. 154 APRU, and it plans to achieve Rs. 200 and Rs. 300, despite the fact that it has increased the prices. “We believe that an ARPU of Rs.154 is inadequate to turn a reasonable return on capital as a company and remain hopeful that ARPUs will get to Rs. 200 in the short term and eventually to Rs. 300 which is where it should be for a business like ours,” Gopal Vittal, Managing Director, and Chief Executive Officer, India & South Asia, Airtel, said. However, he believes that the APRU numbers are not that good due to the COVID-19 crisis. Furthermore, he said that the company has added many postpaid users during the quarter (January- March).