EBM News
EBM News

BMW group has given the green flag for the development

The Mini Rocketman will be an ultra-compact electric vehicle based on the Rocketman Concept that was first displayed way back in 2011.

Cooper SE which is set to become the first ever all-electric Mini product. Mini started off as a compact economy hatchback produced by the British Motor Corporation in 1959. A decade later, it became an independent marque with products of its own. It sold very well in the market and also won several significant rallies, the most notable one being the Monte Carlo Rally. The Mini Cooper and Mini Cooper S were very successful with a peppy little engine and a light body. Fast forward to present day, and you would find that the Cooper and Cooper S are still two of the most fun-to-drive cars in their segments. However, the Mini line-up has grown significantly, boasting of products like the Mini Cooper, Mini Countryman, Mini Clubman, etc, in different segments. Yet, Mini lacked a product that could lead it into the green mobility space. Electric vehicles are the future and Mini needed to develop an electric car if it wanted to stay in the game.

The Mini Cooper SE is to all intents and purposes, a Mini Cooper S, albeit with an electric motor instead of a peppy turbo-petrol engine. The Mini Cooper has an iconic design and Mini has chosen to stick with the existing design than go for a new, unique design language. According to Mini, this allows people to relate to the brand in a more effective manner.