EBM News
EBM News

MG Motors ‘Shield+’ Programme Launched In India

MG Motors has launched a new ‘Shield+’ programme in India to promote contactless digital sales and service experience across the country. The Shield+ initiative has been introduced in light of the ongoing Covid-19 pandemic in the country.

The Shield+ program offers a comprehensive set of services with a key focus on contact-free technology, doorstep delivery of services and improved sanitization. It also promotes voice interaction across various platforms including dealerships.

The programme also features ‘MG VPHY’ which is a voice-guided demonstration of its vehicles. Once the customers visit the showrooms, they can walk up to the display cars and scan the QR code. This will start a voice-assisted demonstration guiding the customers through various features of the car.

Under the Shield+ programme, MG Motor India will continue to push (OTA) Over-The-Air updates to the ‘MG i-Smart’ infotainment system for its vehicles, which will either add new features or optimize an existing one. Customers will be able to upgrade the software of their MG’s i-SMART infotainment system at their convenience, without needing to visit the service station.

Additionally, the company is also offering its customers to safeguard their vehicles from the deadly virus. Called the ‘MGCare@Home’, customers can request for several quick services including sanitization, disinfection, and fumigation through trained technicians at home for their vehicles. They can also request for ‘MGerm Clean’, which fumigates the vehicle’s cabin and interiors completely.

Gaurav Gupta, Chief Commercial Officer, MG Motor India, said, “As a forward-looking brand, we constantly look at innovation and technology to drive better customer experiences. In the new era, digital and contact-less experiences play an even more crucial role.” “Shield+ is an umbrella sales and service programme aimed at the complete convenience of our customers in the new normal and is a testimony of our commitment to the safety of our customers. The program keeps customer experience at the core and is driven by innovation and technology, a core pillar at MG,” he further added.

MG Motor India is well prepared to safeguard customers and its workforce and promote proper hygiene and social distancing during these unprecedented times. The company primary focus is towards the health and wellbeing of its employees. This is done by conducting thermal scanning of all staff and visitors, equipping them with PPEs, and periodic sanitization of display cars and various areas across the showrooms.